This could be a political candidate's campaign or a local theater advertising a series of performances. Parks, transit systems, attractions and even geographic regions use graphic design to communicate with the public.Ĭampaigns: Graphic designers might organize the visuals for a campaign meant to engage the public.

Public communications: Graphic designers can create visual languages to help the public understand where they are. Graphic designers create the visuals used in commercials, packaging and promotional materials. Product marketing: Companies that make multiple products often require different design styles for each one to create distinct product identities. After establishing the brand's look, graphic designers help companies apply the look to all associated advertising and products.

Here are some common uses of graphic design:īranding: Graphic designers develop the most important design elements of brands: logos, fonts, color palettes and associated images. They might freelance, work for a specific company or work in a dedicated graphic design firm. Graphic designers help their clients tell stories, communicate values and create public interest. Graphic designers may do some artwork by hand, but they mostly use specialized software programs to combine images, text and other visual elements into a series of graphics. Related: How To Make a Creative Resume What is a graphic designer?Ī graphic designer is a visual media expert who creates a unified style that people can identify with a company, product, campaign or place. In this article, we review what a graphic designer is, what an illustrator is and the differences between the two careers. If you're interested in careers that use artistic skills to help organizations succeed, you might benefit from better understanding the graphic design and illustration professions. Both graphic designers and illustrators help create the images that attract and inform consumers. Visual arts are an important resource for businesses trying to advertise to the public.

Graphic designer illustrator